Grow your business internationally

Cross-border eCommerce is a proven business expansion strategy where online brands realign their fulfilment capability to serve overseas customers and adapt their site or join online marketplaces, to sell their products internationally.

Selling overseas immediately increases your market size and makes your brand available for bigger and better business opportunities. By accessing these new markets, you increase your reach, gain a competitive edge and increase your bottom line.

The global cross-border eCommerce market is projected to reach over $1.5 Trillion by 2027, up from $532 Billion in 2020, growing at an annual rate of over 15%, so the opportunity is HUGE.

There are many benefits of moving into international markets including:

• Increase market size incrementally and exponentially
• Raise brand awareness and create a global following
• Maintain year-round demand with different market cycles
• Move slow-moving lines in new market segments
• Improve business resilience by lowering market dependency

Just like any business strategy, international eCommerce has some issues that brands need to consider, but fortunately many of these challenges can be easily overcome, so they can scale globally.

Many consumers will leave an eCommerce website prematurely if it is not in their language, or they cannot see or simply convert prices into their local currency, but there are simple-to-install applications that will automatically convert currencies and website localisation solutions like Weglot.

Different regions favour different payment methods, so it is critical to identify the most popular payment methods in target countries, so they can be offered in your checkout to increase conversions or use popular platforms such as Shopify, BigCommerce and WooCommerce.

It is vital that your fulfilment operations can seamlessly process and deliver higher volumes of orders, as you market to larger audiences and different destination countries.

You will want to ensure there are no restrictions on your products, know what cross-border taxation applies and understand how orders will clear customs in your target markets

Ensure you understand the available shipping methods, as these will determine delivery (and return) costs, and therefore your shipping pricing model.

The Noatum Logistics eSolutions team excel in providing cost-effective, fast, regional shipping and international fulfilment solutions, that extend your markets with localised shopping experiences.

Our eCommerce technology platforms automate order processing, global courier management, track & trace, inventory visibility, returns and more.

Global customs brokerage support, includes cross-border clearance, management of duties and taxes, Merchant of Record (MoR), VAT reporting and EU-free circulation of products.

Scalable international eCommerce solutions that support sudden demand spikes in any region, as well as long-term international growth, together with a focus on the end-customer, that differentiates their experience and encourages loyalty to your brand.