Enterprise Expanding into a New Market

After the successful launch in Hong Kong, Noatum eSolutions supports the client to replicate the same model in Singapore.

A case study of an eCommerce Business conquering a new market


Q1 sales target 98% achieved on the first month


orders per month on first year




A Korean company, which currently owns 16 different brands, selling self-developed beauty, household and lifestyle products on eCommerce channels and through brick-and-mortar resellers in South Korea, Taiwan, Hong Kong and Singapore.

The challenge

The company had just launched their eCommerce business in Taiwan successfully with another company and requested Noatum eSolutions to assist them in launching their business in Hong Kong on the same service level.

The solution

With limited information on the client’s Taiwan business, Noatum eSolutions hired a qualified team from the eCommerce industry and collaborated with warehouses in Hong Kong with practical experience in the eCommerce industry.

The result

With the combination of existing Noatum freight forwarders colleagues and new employees with eCommerce background, we have provided a smooth transition of shipment from bulk level to parcel level. Goods were dispatched to the courier provider as soon as the same day when the order was received.

After the successful launch in Hong Kong, they trusted our team and requested us to replicate the same model in Singapore. Noatum eSolutions HK team provided training and shared experiences to the Singapore team, helping them to onboard promptly providing fast and active response to clients as well as their end customers. Thus, our client has achieved 98% of their Q1 sales target in the first month in Singapore.

A great partnership for your eCommerce Business